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Description
Description
This training covers the essentials of SEO for web development practitioners and is aimed at raising awareness among developers about how they can better support content editors, web marketers (and all the job positions involved in the SEO process) by integrating the tools best suited to their tasks, including AI, which is playing a major role in SEO today.
Objectives
Upon completion of this course, participants will be able to:
- select tools to analyse the performance of the sites you build and maintain.
- apply techniques to make a website meet the requirements and essentials of search engines.
- use the right tools that will optimize websites
- collaborate efficiently with content editors and web marketers
- understand and support the various roles involved in the SEO process
Programme
Fundamentals of SEO (Google recommendation)
Advanced on-page and off-page optimization techniques
Conduct SEO audits and interpret analytical data (Google Analytics, Google Search Console, …)
Technical SEO: Optimize websites for SEO, applications, and technical content (site architecture and structure, XML sitemaps and robots.txt, https and security
considerations, handling duplicate content issues, schema markup and structured data)
Best SEO practices and trends (Core web vitals, algorithm changes, voice search and mobile SEO, machine learning and AI, NLP)
Helping editors and marketers to produce high quality content to attract organic traffic
Align developments and functionalities around inbound marketing
Importance of UX, performance, accessibility, security
AMP, PWA, web stories Google
Prerequisites
Familiarity with web design and development basics. No prior experience with SEO required.
Conditions
Course Material
The training material will be handed out at the beginning of the course.
Conditions d'inscription
To apply for this course, you have to register on DLH
Location
14, Porte de France - Belval
L-4360 Esch-sur-Alzette
Luxembourg
Sessions and schedules
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