In collaboration with:
Description
Description
International Business Strategy is part of the International MBA programme and can also be taken independently.
This course is designed to strengthen participants’ understanding of international business leadership and the strategic challenges companies face when expanding into global markets.
Participants will explore key topics including internationalization challenges, cross-cultural management, market selection, market positioning, entry strategies, regulatory and political risks, strategic alliances, and operational adaptation. The course emphasizes practical learning through business cases, group discussions, and real-world international management scenarios, enabling participants to develop the flexibility and strategic mindset needed to succeed in complex global environments.
Objectives
By the end of this course, participants will be able to:
- Understand the major challenges organisations face during international expansion,
- Analyse how cultural differences influence business effectiveness and leadership,
- Adapt products, services, and business approaches to local market conditions,
- Develop cross-cultural communication and management techniques,
- Evaluate market opportunities and select appropriate international target markets,
- Apply strategic frameworks such as SWOT analysis to assess competitive positioning,
- Understand and choose effective market entry strategies,
- Identify legal, regulatory, and political risks in international markets,
- Build strategic alliances and partnerships to support global growth,
- Improve decision-making capabilities in complex and dynamic international environments,
- Strengthen leadership agility and responsiveness to local trends,
- Differentiate successful international leadership from domestic business management approaches.
Programme
This course covers the following core areas:
International Business Foundations : Introduction to international business strategy, globalization challenges, and key success factors in international leadership.
Market Selection & Strategic Positioning : Tools for selecting the right foreign markets, evaluating market attractiveness, and positioning effectively through strategic analysis.
Entry Strategies : Assessment of market entry modes and how to choose the most appropriate strategy based on business context.
Cross-Cultural Management : Understanding cultural differences, multicultural relationships, and adapting leadership to diverse environments.
Legal, Political & Regulatory Risk Management : Identifying external risks such as legal constraints, regulations, country instability, and political uncertainty.
Strategic Alliances & Partnerships : Evaluating collaboration opportunities, partnership selection, and alliance-building in international markets.
Operational Adaptation & Local Responsiveness : Adjusting business offerings, operations, and strategic decisions to local customer expectations and market trends.
Applied Learning : Case studies, group discussions, and real-world international business examples designed to bridge theory and practice.
Target Audience
This course is ideal for:
- Managers and professionals seeking to strengthen their international business and strategic leadership skills,
- Entrepreneurs and business leaders aiming to expand into international markets,
- Professionals working in multicultural or cross-border business environments,
- Individuals responsible for market development, strategic growth, and international partnerships,
- MBA participants looking to build strong decision-making and cross-cultural leadership capabilities in global business contexts.
Instructor
Benjamin De Seille
Manager | Covivio
About the International MBA - HEC Liège & House of Training
Delivered entirely in English and based at the Luxembourg Chamber of Commerce (Kirchberg), this Executive MBA is designed for professionals seeking a transformative learning journey. Jointly offered by HEC Liège, holder of prestigious AACSB and EQUIS accreditations, and the House of Training, which brings in-depth knowledge of the Luxembourg market, the programme combines academic excellence with practical relevance.
If you want to learn more about this programme, please visit the dedicated page : International MBA
Conditions
Support de cours
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Des supports de cours seront disponibles après les modules respectifs
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Die Kursunterlagen werden nach den jeweiligen Modulen zur Verfügung gestellt
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Course materials will be made available after the respective modules
Certification
Participants will receive a Certificate of Completion co-signed by the House of Training and HEC Liège.
This module grants 2 ECTS credits, awarded solely to participants who choose to pursue the International MBA.
Location
L-1615 Luxembourg
Luxembourg
Sessions and schedules
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Thu 17.09.2026
18:30 to 21:30
3H
International Business Strategy
Chambre de Commerce Luxembourg
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Fri 25.09.2026
18:30 to 21:30
3H
International Business Strategy
Chambre de Commerce Luxembourg
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Tue 06.10.2026
18:30 to 21:30
3H
International Business Strategy
Chambre de Commerce Luxembourg
-
Fri 09.10.2026
18:30 to 21:30
3H
International Business Strategy
Chambre de Commerce Luxembourg
-
Tue 20.10.2026
18:30 to 21:30
3H
International Business Strategy
Chambre de Commerce Luxembourg
-
Wed 28.10.2026
18:30 to 21:30
3H
International Business Strategy
Chambre de Commerce Luxembourg
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