Cette formation est proposée sous forme de formation présentielle.
Description
Description
- How to build your brand in a post-Millenial and digital-native environment?
- How to create, tell and live your brand story through the eyes of your client?
- What are the transformative trends in marketing and corporate communication you need to consider?
- How can you use Digital Media, Social Networks and A.I. to accelerate change and achieve communication alignment.
Objectives
At the end of this training, the participant will be able to:
- understand the importance to have a strong brand story and how to nurture it,
- focus on target audiences and adopt a customer-centric approach in everything the brand does and say,
- analyse the changes observed over the last five years in the main fields of marketing and corporate communication
- understand and activate the broader implications of Marketing 2.0, whether in terms of business management, marketing, communication or stakeholder engagement.
- apply tools and methodologies that enable quick and efficient learning within their respective professional environment
Programme
- Origins and implications of Marketing 2.0 and customer centricity
- Changes in consumer behaviour
- Generations X, Y and Z
- Perception of brands and mass communication
- Virtualisation of communication
- The evolving role of digital media
- Social networks and group dynamics
- The emerging role of A.I.
- Mobile communication and "nomadic" behaviour
- Media planning 2.0
- Analytical monitoring and ROI (Return on Investment) metrics
- Customer Relationship Manager (CRM)
- Community management and rules of engagement
- Types of content; types of messages; types of issues
- Stakeholder engagement strategies
- Tracing, tracking and optimising campaigns
Target audience
- Marketing or communication managers of companies or organisations
- Communication consultants, employees of communication/advertising agencies
- Anyone wishing to learn about marketing 2.0 and social networks
Conditions
Course Material
Please note that for environmental reasons no paper version of the training material will be provided for your training. The course material can be downloaded free of charge via your portal before the start of the course (download the Client Portal User’s Guide here). You will be able to view it on the screen of your mobile device or print it if necessary. If your registration has been made by a training manager of your company please contact him/her so that he/she can give you access to it or send it to you.
Certificate
At the end of the course, participants will receive a certificate of attendance issued by the House of Training.
Location
Chambre de Commerce Luxembourg
Calculate the itinerary
7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg
L-1615 Luxembourg
Luxembourg
Sessions et horaires
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